Trent Barton’s commercial director is one of two British bus managers nominated for Euro awards

Alex Hornby, commercial director at Trent Barton will be travelling to Paris next month to find out whether he is one of the winners of the pan-European ‘Talent in Mobility’ awards.

The awards, which aim to recognise the managers who contribute to the growth of public transport, are part of Transports Publics 2012, the multi-modal European public transport exhibition.

Hornby is one of five nominees in the best project manager category. “It’s great to be flying the flag for Britain at these European awards,” he said.

“I really believe that we are showing the world that, with a mission to delight the customer every time, focused attention to the quality of service, freedom to develop bus networks and innovative marketing techniques we can create sustained growth in bus usage.”

Since joining Trent Barton two years ago at the age of 28, Hornby has seen the company pick up six high profile industry awards for marketing, people management, passenger growth and customer service.

More importantly, passenger demand on many Trent Barton routes has risen by more than 30% and research suggests that on one service in particular, Rapid 1, 17% of users previously travelled between Ripley, Heanor and Nottingham by car.

Targeted campaigns have also seen a dramatic increase in the number of people using the firm’s MANGO smart card, with a quarter of all passengers now taking advantage of the innovative prepay system.

The winner of the award will be chosen by a panel of European transport journalists alongside an online poll. The results will be announced at the Transports Publics show in June.

The only other British nominee is Derek Lott, managing director of Bournemouth’s Yellow Buses, which is owned by French group RATP. Lott is one of four nominees of the special career service award.

Lott began his career in 1971 as a London bus driver, progressing through the supervisory and managerial grades, and becoming a director in 1997. He served as chief operating officer at London United before taking charge at Yellow Buses in December 2005, following the sale of the council-owned company to Transdev.

At that time, Yellow Buses was a loss making business, but Lott and his colleagues have turned it into a profitable company that has seen revenue grow by 66% and passengers grow by 55%.

The company was Shire Operator of the Year at the UK Bus Awards in 2009 and 2010, and was runner-up in the same category last year.



An online poll for the ‘Talent in Mobility’ awards can be found on the Transports Publics website.


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