Marketing Manager

We are looking for a high energy, fun, smart thinking individual to become our Marketing Manager in Cymru.

As a Marketing Manager you will need to be inspiring and have lots of enthusiasm to take our routes, destinations, tickets, brands & stakeholder relationships to the next level.

Your mission as a Marketing Manager is to raise awareness to the benefits of travelling by bus and get people to leave their cars at home! You will be responsible for shaping our marketing in order to grow our passenger numbers by using various different channels making full use of the our ability to reach out to a wide range existing and potential customers.

As an experienced Marketeer, you we need to be able to demonstrate your ability to apply creativity, innovative thinking, coupled with data to apply the best campaigns and first class marketing to deliver great returns on investment.

We run 260 buses right across South & West Wales and carry around 12.7 million passengers per year. There are plenty more out there to convince public transport is the right choice in south & west Wales.

Key accountabilities:

  • Co-ordination and project management within the Region, external agencies, and suppliers to produce campaigns that are effective and clearly communicated.
  • Support in the design and production of communications material that is on brand, and good quality.
  • Assist in the development of the brands across communication guidelines and:
  • Maintain a current knowledge of new media channels and to take advantage of emerging technology in its communications, working with web development manager to achieve this.
  • Assist on development of e-marketing systems and their delivery on time and budget.
  • Demonstrate an ability to think creatively, but objectively in order to achieve the right marketing mix to achieve objectives.
  • To be at ease with copywriting, creative evaluation, proof reading, and production proofing processes.
  • Assist in the marketing support to other functions within the Commercial Team.
  • Assist in promotion of local campaigns, in conjunction with colleagues.
  • Identify and develop joint initiatives with third parties in the interest of the internal and external customer.
  • Liaise with, external agencies and internal departments to ensure activity is evaluated, approved, and communicated clearly.
  • Responsible for ensuring that all advertising or promotional material used externally and internally is accurate and clearly reflects the appropriate brand.
  • Co-ordinate and manage specific customer and market research projects and ensure full evaluation and appropriate action planning takes place.
  • Manage and develop the operating company websites.
  • Ensure that all activity has an appropriate critical path and calendar plan, and that the workflows are managed effectively, within time, and budget parameters.
  • Co-ordinate with Group Marketing, UK Bus PR, and UK Bus Retail Sales team in order to generate cohesive and effective campaigns.
  • Ability to manage multiple tasks, work under pressure, and be a problem solver.
  • To have a positive ‘can do’ attitude and have good interpersonal communications skills.
  • Have an understanding of the different production processes for marketing to our customers.
  • Manage and co-ordinate the Marketing Executive workload and priorities
  • Manage, co-ordinate, and assess roadside publicity and the relevant teams.

Skills, Experience and Qualifications Required:

  • Business acumen & commercial awareness.
  • Customer focus.
  • Computer literate.
  • Solution focussed.
  • Marketing/Promotional skills.
  • Influencing skills.
  • Creative.
  • Communication skills.
  • Knowledge of health and safety legislation.
  • Knowledge of employment legislation.
  • Certificate in Marketing – is desirable

Our rewards:
You’ll enjoy a range of benefits, such as free travel on our buses for you and your family, a pension scheme and the chance to buy discounted First shares. You will also get discounted train travel for you and your friends & family on our train operators (GWR, SWR, TPE & Hull Trains). For example, for £6 per day per person you can take the train all the way to London and back! On top of this our rewards include First Xclusives where you can benefit from over 3,000 offers on a variety of goods and services.

Apply online today at:

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