Go-Ahead plans to double the number of women working at its bus operations, backed by initiatives including a new ‘Women in Bus’ group

 
Initiatives aim to encourage women into bus sector

 

Go-Ahead has launched a new campaign that aims to encourage more women to apply for jobs in the bus industry.

The group employs 14,000 people in its UK bus companies. Historically, very few women have worked in frontline roles in public transport, an issue common across both bus and rail. Go-Ahead’s companies are implementing recruitment campaigns and creating initiatives to showcase opportunities, with the aim of doubling the number of women in their workforce over the coming years.

Some of the steps being taken by the group in order to achieve this include:

  • Setting a company-wide target to increase female representation from 11% to 20% of the bus workforce by 2025;
  • Establishing a ‘Women in Bus’ employee network, open to all, to support, develop and empower female colleagues;
  • Creating female-focused recruitment campaigns, open days and training opportunities; and
  • Continuing to build its high quality bus driver apprenticeship programme.

“Women and men of all ages and backgrounds travel on our buses,” said Siobhan Morrison, the group’s people director. “We want our workforce to reflect the diversity of our passengers and communities, so there are great opportunities for women to work in our bus businesses. Equality is at the heart of our culture and we are committed to attracting more females into roles throughout the business.

Go-Ahead places a premium on an inclusive and diverse workforce and research has shown that women are more likely to aim high where they can see women in leadership positions

“Go-Ahead places a premium on an inclusive and diverse workforce and research has shown that women are more likely to aim high where they can see women in leadership positions. Go-Ahead has recently appointed Elodie Brian as its first female chief financial officer, so we are challenging stereotypes and leading the way.”

The group’s Women in Bus network aims to provide visible role models to colleagues, and create a forum for women to raise issues, share experiences and support each other.

The network will be used as a forum for discussion on relevant policies, and it will bring women together to share learning and work experiences. It will be open to both women and men from all levels of the business. Go-Ahead claims that support from male colleagues will be integral to the success of the network.

“We are proud to be the first company in the bus sector to create a female colleague-led network spanning across our business,” said chief executive David Brown. “We want to encourage change within our industry – attracting more women to the profession and equipping our female colleagues to progress their careers.”

 
This article appears in the latest issue of Passenger Transport.

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