Ride-hailing app wants to become ‘one-stop shop’ for transport

 
Uber has added public transport routes, times and costs into its app

 

“Taking an Uber” could soon mean travelling by bus or train. The ride-hailing company has added public transport routes to its app, starting with Denver’s Regional Transportation District.

Following a staggered roll out over the next few weeks, all Uber riders in the Denver metro region will be the first in the world to seamlessly buy RTD tickets through the Uber app and then use their phone to ride bus and rail services.

This collaboration aligns with RTD’s plan to provide more integrated mobility options by working with leaders in the public and private sectors. The transit agency is reviewing its entire service network – including new and emerging mobility options – to determine the future transport needs of the growing region.

This project broadens our reach and stays at pace with the public’s needs, allowing people to plan and pay for trips from start to finish

“This exciting next phase of RTD’s collaboration with Uber is yet another way our transit agency is leading the dialogue about mobility strategy, not just for the Denver metro region but for cities across the globe,” said RTD CEO and general manager Dave Genova. “This project broadens our reach and stays at pace with the public’s needs, allowing people to plan and pay for trips from start to finish.”

Purchasing public transport tickets via Uber will cost the same amount as through existing options. Transit ticketing has been enabled using Masabi’s Justride SDK, creating a seamless passenger experience combining transit and new mobility.

Buying a transit ticket in the Uber app is easy: After riders enter a destination, they will see ‘Transit’ as an option in the ‘choose a ride’ selector. Upon selecting the ‘Transit’ option, riders will be able to purchase tickets on all available transit options while also having access to real-time schedules and walking directions to and from transit stations. Uber’s menu bar will let users purchase and redeem a range of tickets available on RTD services, including three-hour, day and monthly passes. Users activate tickets, which are stored in the ‘Transit tickets’ section of the Uber app, when boarding transit services. Once purchased, tickets are available even when riders are offline.

With this step, we are moving closer to making Uber’s platform a one-stop shop for transportation access, from shared rides to buses and bikes

“For the first time ever, taking an Uber trip can mean taking public transit,” said David Reich, Uber’s head of transit. “We are excited to expand our collaboration with RTD and Masabi to make Denver the first city in the world where riders can purchase transit tickets and ride public transit seamlessly through the Uber app. With this step, we are moving closer to making Uber’s platform a one-stop shop for transportation access, from shared rides to buses and bikes.”

Masabi first launched mobile ticketing services for RTD in 2017 with the RTD Mobile Tickets app. The Justride SDK allows Uber to integrate mobile ticketing into their applications.

This announcement follows the launch in January of Uber Transit journey planning, which allows Denver riders to use Uber to plan their transit trips with real-time information and end-to-end directions.

 
Further coverage appears in the latest issue of Passenger Transport.

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