Operators recognised as amongst the best for social media

Heanor-based operator TrentBarton has become the only bus operator in the UK to be named as part of the prestigious league table of 100 companies that recognises them as the best in their field at communicating with customers through social media channels such as Facebook and Twitter.

Also in the Social Brands list was Virgin Trains, which was recognised for its high response rate and high levels of customer engagement.

The Social Brands 100 list was selected following detailed research of the social media sites of over 700 organisations and places TrentBarton ahead of such household names as the BBC, British Airways, and John Lewis.

Alex Hornby, TrentBarton’s commercial director, commented: “This is a great result for our TrentBarton live team who work round the clock to keep customers informed on our social media sites. Facebook and Twitter have become an invaluable form of two-way dialogue that enables us to communicate and get to the heart of our customers’ thoughts and needs. Over 32,000 people follow our range of social media sites to date.

“For a locally owned East Midlands business to share the spotlight with big budget, international super-heayweight brands, and us being the only bus company to feature at all, is a huge achievement and I’m really proud that our team’s efforts have been recognised.”

Full details about the league table can be found at www.socialbrands100.com.

 

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